Leading Digital Evolution

The world we live in is constantly and rapidly changing, increasingly complex and dominated by uncertainty. If they want to remain competitive in the market, companies must be able to make the most of the opportunities offered by digital and new technologies.

It involves organizational agility in order to react and adapt quickly to constant change, effective digital strategies and a strong focus on value co-creation. 

The course requires a good knowledge of English

With the Leading Digital Evolution (LDE) training course, participants can learn more:

• How digital and new technologies are impacting organizations in every sector

• How to react by changing your business and operational models and enabling greater organizational agility

• How to build and implement an effective digital strategy that leads to success, based on continuous cocreation of value with the customer and excellence in customer experience

The course, also through the discussion of concrete cases, aims to provide participants with a "toolbox" including approaches, methods and tools to support their work.

The Leading Digital Evolution training course is designed for those who need to lead and support organizations in their journey of innovation and digital transformation:

• Business Manager, Chief Innovation Officer, Chief Digital Officer, Chief Operating Officer, Chief Technology Officer. Digital Marketing Manager, Digital Product Manager, Digital Project Manager, Digital Strategist, HR Manager and Team Leader.

• IT professionals, such as Service Managers and Senior IT Consultants

• Digital Trainer and Coach

The course is structured in three modules: Drive Enterprise Agility, Drive Digital Strategy, Drive Customer Value.

Drive Enterprise Agility

The main contents of the module are:

• Digital World: an increasing VUCA world

- Disruptors, 'black swan': causes and risks

• The response to VUCA factors

- Vision, understanding, clarity, agility

- Co-creation of value and focus on results

- Eliminating waste

• How the way of working in the VUCA world is changing

- Enterprise Agility: Concepts, practical approaches and techniques

Drive Digital Strategy

The main contents of the module are:

• Understanding why organizations need to change the way they do business in the context of digital technology

• Understand the strategic approaches enabled by digital technology to be relevant to the customer/market and achieve operational excellence

• Risks and opportunities of digital strategy

• Steps and techniques involved in defining and planning a digital strategy

• How to implement a digital strategy

• Characteristics of a leader in the digital world (Digital Leadership) Drive Customer Value

The main contents of the module are:

• Understanding Customer Experience (CX)

• Mapping, designing, measuring, improving the customer journey

- Customer Journey maps, personas, stakeholder maps

• Designing a service offering

- Service Design Thinking, Service Blueprinting

• Omnichannel customer engagement

• Tracking and evaluating value realization

- Indicators and metrics

• How to deal with Digital Transformation

- Assessment

- Training

• Final conclusions