This Oracle Commerce: Managing Your Site Using the Business Tools Rel 11 training will teach you how to use Oracle Commerce to manage a fully functioning site. Using Commerce Reference Store (CRS), you will explore all major areas of the business tools, while learning how to create a personalized site experience for each customer.
Learn To:
· Strengthen customer relationships with dynamic personalization and scenarios.
· Manage your catalog, other site content and business processes.
· Apply Oracle Commerce technologies to business-critical problems.
· Utilize best practices when designing and managing your site.
· Promote upsell and cross-sell opportunities.
· Create a personalized site experience for each customer.
Benefits to You
By investing in this course, you'll learn how to apply Oracle Commerce technologies to your organization's needs. Expert Oracle University instructors will help you explore Core Commerce Platform and Guided Search and Navigation capabilities, as well as where to customize your environment to maximize effectiveness. You'll also learn how to make key design decisions when planning your organization's site.
Participate in Hands-On Exercises
The hands-on lab exercises begin with a guided tour of Oracle Commerce features, and then move into more advanced skill building. You will have a chance to explore all major areas of the Oracle Commerce business tools.
Commerce Reference Store
Using CRS as the reference application, you will use the business tools to perform tasks to manage a typical site. Develop the knowledge to use the Business Control Center to manage site assets and Experience Manager to manage page experiences.
Course Topics:
Introduction to Oracle Commerce
· Capabilities and features of the Oracle Commerce
· Core Commerce Platform
· Guided Search and Navigation
· The Business Tools
· Commerce Reference Store overview
The Business Tools
· Creating the site experience
· The Business Control Center (BCC)
· Experience Manager (XM)
Assets
· Asset types
· Browsing and editing assets
· Creating new assets
· Comparing asset versions
Projects
· Understanding projects
· Project preview and visual merchandising
· Project tasks
· Project assignments
· Emergency projects
Workflows and Tasks
· Default and custom workflows
· Roles and tasks
· Asset lifecycle and locking
· Rollback
· Asset editing conflict resolution
The Product Catalog
· The catalog hierarchy
· Catalog assets: Products, Categories, and SKUs
· Advanced editing
· Working with projects and assets in Merchandising
Pricing
· The item pricing process
· Standard pricing vs. price lists
· Editing prices in products, SKUs, and price lists
· Volume pricing
· Assigning price lists to users
Promotions
· Item, order, and shipping promotions
· Promotion templates
· Multiple promotions and stacking rules
· Promotion filters and non-discountable
· Global and individual promotions
· Promotions visibility
Coupons
· Creating, delivering, and redeeming coupons
· Creating and exporting coupon batches
Marketing
· Promotion Upsells
· Cross selling and upselling
· Featured products
· Recommendations
Multisite
· Common multisite approaches
· Data sharing and site groups
· Site administration in the BCC
· Multisite best practices
Users
· The user profile
· User segments
· Preview users
Scenarios
· Building and managing Scenarios
· Using Scenario templates
Personalization
· Slots
· Targeters
· Content groups
· Personalized email
Page Experience
· Experience Manager driven pages
· Content folders and items
· Content triggers
· Boost and bury
· Experience Manager preview
Testing Changes
· The staging environment
· One-off deployment target
· Preview server
