Siebel Marketing Overview
Identifying components of Siebel Marketing Suite
Understanding closed-loop marketing
Siebel Marketing Architecture
Identifying components of the Siebel Marketing architecture
Marketing clients
Oracle BI EE
Email Marketing Server
Marketing Terminology and Process Flow
Explaining marketing terminology
Campaigns, Offers and Treatments
Budget Requests, Funds and Initiatives
Executing Stand-alone campaigns
Executing marketing programs
Executing marketing plans
Segment Designer
Understanding the segment designer interface
Creating simple and complex segments
Moving and changing criteria blocks
Understanding counts
Cross subject area queries
Grouping criteria blocks
Generate lists from segments
Creating Segment Trees
Explaining the purpose of segment trees
Splitting and sampling
Working with segment tree branches
Marketing Plans, Programs, Campaigns and Events
Identifying Siebel Marketing objects and their relationships
Offer Management
Events
Campaigns
Wave
Programs
Stages
Marketing Plans
Using List Format Designer
Understanding List Format Types
Creating List Formats
Combining Data Sets
Sorting and Splitting
Formatting
Previewing List Output
List Management
Describing the List Management Process
Importing External Lists
Creating Internal Lists
Response Management
Describing the Response Management Process
Integrating with Sales
Tracking Responses
Email Marketing
Creating an Email Campaign
Personalizing and Editing Email Marketing Templates
Understanding Conditional Fields
Understanding Advanced Email Marketing Features
Launching Email Campaigns
Event Management
Describing the Event Management Process
Defining Event Plans, Events and Sessions
Managing Invitations
Managing Registrations
Marketing Planning, Budgeting and Financial Tracking
Creating Marketing Plans
Creating Budget Requests
Understanding approval cycles
Setting goals
Tracking expenses and budgets
Marketing Analytics
Using Oracle BI Answers
Using Oracle BI Dashboards
Creating ad-hoc analyses
Description:
This Siebel Marketing: Marketing Manager Rel 15.5 training is designed for those responsible for administering and
managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. You'll develop
an understanding of the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence
Enterprise Edition.
Learn To:
Create segments and segment trees and load them into campaigns.
Use the List Format Designer to create export list formats.
Utilize the Email Marketing Server to create personalized email campaigns.
Create marketing plans, programs, campaigns and responses.
Manage events and marketing lists./li/u
Benefits to You
By taking this course, you'll develop a deeper understanding of response management, event management and the
financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, you'll
develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into
customer activity.
